Get Answers to your Appliance Repair Questions

Washer Parts  ·   Dryer Parts  ·   Refrigerator Parts  ·   Dishwasher Parts  ·   Range/Cooktop/Oven Parts  ·   All Appliance Parts 

Author Topic: APPLIANCE repair advertising,Yext sucks  (Read 17241 times)

Offline stocpro47

  • Technician
  • Member Since: Jun 2013
  • Posts: 109
  • Country: us
    • SRW APPLIANCE
APPLIANCE repair advertising,Yext sucks
« on: July 01, 2013, 11:51:15 AM »

thru the years i tried a few internet search providers like yext and manta,just some advice,dont waste your money,after spending $500 for 1 year with yext i got 5 calls,manta got no calls,,,,currently using google ad words  but dont know how good thats going to go,ill report back,curious to hear results other repair guys have had?

Offline JWWebster

  • Technician
  • Member Since: Jan 2008
  • Posts: 8827
  • Country: us
  • Caregiver, DIYer
    • Buy me a beer through paypal
    • JW's Sublime Appliance Advice
Re: APPLIANCE repair advertising,Yext sucks
« Reply #1 on: July 01, 2013, 03:20:08 PM »
I been on internet for quite a few years and never have seen it do too much for ads. Never paid anythang nor ask for anythang in return though so. ya get what ya pay for. LOL
May the hinges of our friendship
        never grow rusty.

About the icons: The beer is tip link, if a tech saves ya some money buy em a 6 pack. The small green square=personal message. The green dot is a link to my web page on appliance repair

Offline stocpro47

  • Technician
  • Member Since: Jun 2013
  • Posts: 109
  • Country: us
    • SRW APPLIANCE
Re: APPLIANCE repair advertising,Yext sucks
« Reply #2 on: July 01, 2013, 04:36:32 PM »
just curious if your not getting calls from the internet how are you getting work???what type of advertising do you do?most people dont use the phonebook anymore,they just do a search online
« Last Edit: July 01, 2013, 04:37:36 PM by stocpro47 »

Offline schleven

  • Technician
  • Member Since: Nov 2010
  • Posts: 1101
  • Country: us
    • www.katy-appliance-repair.com
Re: APPLIANCE repair advertising,Yext sucks
« Reply #3 on: July 01, 2013, 09:03:58 PM »
I used to used adwords. It works well if you know what your doing. I get enough referals and new customers from my website now that i dont need to advertise. In the beginningi spent over $1000 a month on adwords. Seems like a lot, but i had no customers and that brought me in over $5000 a month.
"It's not what happens to you, it's what you do about it"

Offline stocpro47

  • Technician
  • Member Since: Jun 2013
  • Posts: 109
  • Country: us
    • SRW APPLIANCE
Re: APPLIANCE repair advertising,Yext sucks
« Reply #4 on: July 02, 2013, 06:55:44 AM »
is there anything you tried thats as good or better than adwords? or maybe cheaper?

Offline schleven

  • Technician
  • Member Since: Nov 2010
  • Posts: 1101
  • Country: us
    • www.katy-appliance-repair.com
Re: APPLIANCE repair advertising,Yext sucks
« Reply #5 on: July 02, 2013, 05:49:01 PM »
Adwords brought the most consistent return. Set your budget low until you have a campaign that works for you, then ramp it up.
"It's not what happens to you, it's what you do about it"

Offline stocpro47

  • Technician
  • Member Since: Jun 2013
  • Posts: 109
  • Country: us
    • SRW APPLIANCE
Re: APPLIANCE repair advertising,Yext sucks
« Reply #6 on: July 02, 2013, 07:57:57 PM »
ok    i used key words like "washer repair"  and appliance repair"    well go back and mess around with different keywords

Offline schleven

  • Technician
  • Member Since: Nov 2010
  • Posts: 1101
  • Country: us
    • www.katy-appliance-repair.com
Re: APPLIANCE repair advertising,Yext sucks
« Reply #7 on: July 02, 2013, 11:56:58 PM »
Use negative keywords too. "Washer repair" will also show your ads when someone searches for "pressure washer repair" study up on adwords before you sink money into it. Read, read, read. Its way too complex to get into detail here.
"It's not what happens to you, it's what you do about it"

Offline go400

  • Technician
  • Member Since: Feb 2013
  • Posts: 303
  • Country: us
Re: APPLIANCE repair advertising,Yext sucks
« Reply #8 on: July 03, 2013, 05:57:37 AM »
Adwords is too expensive for me. I will spend around $50 per month in the yellow pages and I treat my customers well so I
have a favorable review on Ange's list and in Google. Seems like most of my repairs come from online searches.

Offline JWWebster

  • Technician
  • Member Since: Jan 2008
  • Posts: 8827
  • Country: us
  • Caregiver, DIYer
    • Buy me a beer through paypal
    • JW's Sublime Appliance Advice
Re: APPLIANCE repair advertising,Yext sucks
« Reply #9 on: July 03, 2013, 01:24:37 PM »
Put some signs in laundry mats is what I would do.
May the hinges of our friendship
        never grow rusty.

About the icons: The beer is tip link, if a tech saves ya some money buy em a 6 pack. The small green square=personal message. The green dot is a link to my web page on appliance repair

Offline Wedgeman55

  • Technician
  • Member Since: Aug 2008
  • Posts: 1130
  • Country: us
  • Man vs Appliance - Never give up, Never surrender
Re: APPLIANCE repair advertising,Yext sucks
« Reply #10 on: July 04, 2013, 03:22:54 AM »
It takes a little time out of your day,   but I joined alot of groups in the beginning.   Networking groups,   business groups,   went to marketing classes.     There are so many ways to promote your business for free,  you just have to work it and then reap the results.    I spend 0 dollars right now and have more business than I can handle.     

Every area is different ----  rural,  city,  part of country,  etc.     You just have to find what works for your area.     One thing is important....... Always be thinking of promoting yourself.    When I'm in line at supermarket,   people see my shirt and I always try to strike up conversation.    Today,  for instance,  I was in line at end of day in market,   and I told cashier I know i had to fix several refrigerators in the morning.     Lady behind me asked for card,   then the guy behind her asked for one.    I talked to both of them for a few minutes,  and on friday Im going to lady's house to check her dryer,   not drying well.   I constantly try to push my business.     There are subtle ways to do it to get them to ask for your card.   And (not bragging but...) I am a friendly guy that loves to bullshit.   And people like that.     A good personality really helps.   

And remember,  you build a house block by block.   That is how you have to grow business.    Customer by Customer.     And if they like you,   they will be your advertising.   They will promote you to all of their friends.   That is the best way to grow a business.      When they read an ad in anything (internet, phone book,  newspaper),    they don't know who the hell you are.   You could be some creep.  That is why you have to nurture personal relationships.     
Commercial Laundry repair Tech and Installer  1973 to 1980
Service Manager / Technician Commercial Laundry repair company 1980 to 2002
Refrigeration - HVAC - Boiler School 1974-1976
Electronic School 1978-1979
Self Employed Appliance Repair Company 2002 to present

Offline wildimaginations

  • Technician
  • Member Since: Jul 2011
  • Posts: 714
  • Country: us
Re: APPLIANCE repair advertising,Yext sucks
« Reply #11 on: July 04, 2013, 06:27:59 AM »
Sign up with Yelp.com or AngiesList.com.  That's how about 98% of my COD business comes from.  I am swamped right now.  Right now, I just have a listing under them because my customer's put me there.  I didn't sign up at all so in essence I'm getting free advertising on a major scale.  If you're work is good, the customer's will leave 5 star comments about you and it will snowball from there. 
Appliance Service Technician
Authorized servicer on LG appliances.
About 45 mins east of San Francisco

Offline Wedgeman55

  • Technician
  • Member Since: Aug 2008
  • Posts: 1130
  • Country: us
  • Man vs Appliance - Never give up, Never surrender
Re: APPLIANCE repair advertising,Yext sucks
« Reply #12 on: July 04, 2013, 09:01:26 PM »
Wild,  I get a ton of Angies list calls,  and your right.   Not once cent in cost.   Do they call you to advertise?   I have gotten super service awards the last 6 years,   and they call to try to get me to advertise in their magazine every month.      I tell them I don't need any more work,  I have enough.     
Commercial Laundry repair Tech and Installer  1973 to 1980
Service Manager / Technician Commercial Laundry repair company 1980 to 2002
Refrigeration - HVAC - Boiler School 1974-1976
Electronic School 1978-1979
Self Employed Appliance Repair Company 2002 to present

Offline wildimaginations

  • Technician
  • Member Since: Jul 2011
  • Posts: 714
  • Country: us
Re: APPLIANCE repair advertising,Yext sucks
« Reply #13 on: July 04, 2013, 09:38:31 PM »
They're always calling me.  Both of them.  I tell them that if I advertise, I will get swamped even more. 
Appliance Service Technician
Authorized servicer on LG appliances.
About 45 mins east of San Francisco

Offline dab147315

  • Technician
  • Member Since: Oct 2010
  • Posts: 4579
  • Country: us
Re: APPLIANCE repair advertising,Yext sucks
« Reply #14 on: July 05, 2013, 09:37:44 AM »
I google yelp and Yext comes up.Seems to me to be same company.With lots of bad reviews.

Offline theoldstoveguy

  • Technician
  • Member Since: Jan 2008
  • Posts: 1589
  • Country: us
    • Buy me a beer through paypal
Re: APPLIANCE repair advertising,Yext sucks
« Reply #15 on: July 05, 2013, 08:05:40 PM »
Try Yelp.com

Offline stocpro47

  • Technician
  • Member Since: Jun 2013
  • Posts: 109
  • Country: us
    • SRW APPLIANCE
Re: APPLIANCE repair advertising,Yext sucks
« Reply #16 on: July 05, 2013, 09:51:19 PM »
thanks for advice on angies list and building business,i will get t shirts made up,im not a big talker so its harder to get my biz in peoples faces but ill have to push myself

Offline andersenappliance

  • Technician
  • Member Since: Feb 2012
  • Posts: 1133
  • Country: us
Re: APPLIANCE repair advertising,Yext sucks
« Reply #17 on: July 11, 2013, 08:47:50 PM »
For shirts, you might look into these.  They are cheap, and the collar is professional.  Plus you can get 'em to put a name and logo on them.

Get a good website.  Yext is just signing you up with everyone.  Like Web-based yellow pages, nobody will find you unless they are using the yellowpage website.  Yext just gets money for getting you free listings.

People have found Yelp and Angies list to work, so they go there and look.  Just like google searching.  They go there.

Nobody logs onto manta or yext to do their search.

Exhaust your free business listings, if they link back to your good website, and your website will rank higher in search engines.  Otherwise, it is just a crap shoot.

Look up Search Engine Optimization if you have a website.  If you don't, get one first.

Offline stocpro47

  • Technician
  • Member Since: Jun 2013
  • Posts: 109
  • Country: us
    • SRW APPLIANCE
Re: APPLIANCE repair advertising,Yext sucks
« Reply #18 on: August 07, 2013, 01:31:19 PM »
thanks for advice             ive had that happen where a customer called from a paid service,only to also call me from a free advertiser,,,so its like a waste,,,i had the t shirts printed,,ill check into these collar shirts    but its still scary slow here in long island ny no matter what i do,im hoping sept will bring a change,,,long island ny has been in a slump for awhile now,,,,,,,when people talk about starting a biz or buying a house      you hear the phrase"anywhere but ny"     ive heard that now for 8 years,,,,,,,cost of living here is just outrageous !!

Offline andersenappliance

  • Technician
  • Member Since: Feb 2012
  • Posts: 1133
  • Country: us
Re: APPLIANCE repair advertising,Yext sucks
« Reply #19 on: August 07, 2013, 03:59:11 PM »
I'm toughing it out too, in a new area.

If you have time, you should print out flyers and deliver them.

It might be scraping the bottom off the barrel - marketing wise, but it is effective.

I've been getting about 1-2% response rate.  Which if I recall, is average for any advertising.

It takes time, shoe leather, and a bit of ink from your printer, but every response helps build word of mouth.

Plus, just having the flyer on the door flushes out those who have been having a problem, but have not yet been motivated enough to call yet.