ApplianceJunk.com

Forum Index => Chit Chat => Topic started by: stocpro47 on July 01, 2013, 11:51:15 AM

Title: APPLIANCE repair advertising,Yext sucks
Post by: stocpro47 on July 01, 2013, 11:51:15 AM
thru the years i tried a few internet search providers like yext and manta,just some advice,dont waste your money,after spending $500 for 1 year with yext i got 5 calls,manta got no calls,,,,currently using google ad words  but dont know how good thats going to go,ill report back,curious to hear results other repair guys have had?
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: JWWebster on July 01, 2013, 03:20:08 PM
I been on internet for quite a few years and never have seen it do too much for ads. Never paid anythang nor ask for anythang in return though so. ya get what ya pay for. LOL
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: stocpro47 on July 01, 2013, 04:36:32 PM
just curious if your not getting calls from the internet how are you getting work???what type of advertising do you do?most people dont use the phonebook anymore,they just do a search online
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: schleven on July 01, 2013, 09:03:58 PM
I used to used adwords. It works well if you know what your doing. I get enough referals and new customers from my website now that i dont need to advertise. In the beginningi spent over $1000 a month on adwords. Seems like a lot, but i had no customers and that brought me in over $5000 a month.
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: stocpro47 on July 02, 2013, 06:55:44 AM
is there anything you tried thats as good or better than adwords? or maybe cheaper?
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: schleven on July 02, 2013, 05:49:01 PM
Adwords brought the most consistent return. Set your budget low until you have a campaign that works for you, then ramp it up.
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: stocpro47 on July 02, 2013, 07:57:57 PM
ok    i used key words like "washer repair"  and appliance repair"    well go back and mess around with different keywords
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: schleven on July 02, 2013, 11:56:58 PM
Use negative keywords too. "Washer repair" will also show your ads when someone searches for "pressure washer repair" study up on adwords before you sink money into it. Read, read, read. Its way too complex to get into detail here.
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: go400 on July 03, 2013, 05:57:37 AM
Adwords is too expensive for me. I will spend around $50 per month in the yellow pages and I treat my customers well so I
have a favorable review on Ange's list and in Google. Seems like most of my repairs come from online searches.
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: JWWebster on July 03, 2013, 01:24:37 PM
Put some signs in laundry mats is what I would do.
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: Wedgeman55 on July 04, 2013, 03:22:54 AM
It takes a little time out of your day,   but I joined alot of groups in the beginning.   Networking groups,   business groups,   went to marketing classes.     There are so many ways to promote your business for free,  you just have to work it and then reap the results.    I spend 0 dollars right now and have more business than I can handle.     

Every area is different ----  rural,  city,  part of country,  etc.     You just have to find what works for your area.     One thing is important....... Always be thinking of promoting yourself.    When I'm in line at supermarket,   people see my shirt and I always try to strike up conversation.    Today,  for instance,  I was in line at end of day in market,   and I told cashier I know i had to fix several refrigerators in the morning.     Lady behind me asked for card,   then the guy behind her asked for one.    I talked to both of them for a few minutes,  and on friday Im going to lady's house to check her dryer,   not drying well.   I constantly try to push my business.     There are subtle ways to do it to get them to ask for your card.   And (not bragging but...) I am a friendly guy that loves to bullshit.   And people like that.     A good personality really helps.   

And remember,  you build a house block by block.   That is how you have to grow business.    Customer by Customer.     And if they like you,   they will be your advertising.   They will promote you to all of their friends.   That is the best way to grow a business.      When they read an ad in anything (internet, phone book,  newspaper),    they don't know who the hell you are.   You could be some creep.  That is why you have to nurture personal relationships.     
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: wildimaginations on July 04, 2013, 06:27:59 AM
Sign up with Yelp.com or AngiesList.com.  That's how about 98% of my COD business comes from.  I am swamped right now.  Right now, I just have a listing under them because my customer's put me there.  I didn't sign up at all so in essence I'm getting free advertising on a major scale.  If you're work is good, the customer's will leave 5 star comments about you and it will snowball from there. 
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: Wedgeman55 on July 04, 2013, 09:01:26 PM
Wild,  I get a ton of Angies list calls,  and your right.   Not once cent in cost.   Do they call you to advertise?   I have gotten super service awards the last 6 years,   and they call to try to get me to advertise in their magazine every month.      I tell them I don't need any more work,  I have enough.     
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: wildimaginations on July 04, 2013, 09:38:31 PM
They're always calling me.  Both of them.  I tell them that if I advertise, I will get swamped even more. 
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: dab147315 on July 05, 2013, 09:37:44 AM
I google yelp and Yext comes up.Seems to me to be same company.With lots of bad reviews.
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: theoldstoveguy on July 05, 2013, 08:05:40 PM
Try Yelp.com
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: stocpro47 on July 05, 2013, 09:51:19 PM
thanks for advice on angies list and building business,i will get t shirts made up,im not a big talker so its harder to get my biz in peoples faces but ill have to push myself
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: andersenappliance on July 11, 2013, 08:47:50 PM
For shirts, you might look into these. (http://www.allseasonsuniforms.com/rc001.htm)  They are cheap, and the collar is professional.  Plus you can get 'em to put a name and logo on them.

Get a good website.  Yext is just signing you up with everyone.  Like Web-based yellow pages, nobody will find you unless they are using the yellowpage website.  Yext just gets money for getting you free listings.

People have found Yelp and Angies list to work, so they go there and look.  Just like google searching.  They go there.

Nobody logs onto manta or yext to do their search.

Exhaust your free business listings, if they link back to your good website, and your website will rank higher in search engines.  Otherwise, it is just a crap shoot.

Look up Search Engine Optimization if you have a website.  If you don't, get one first.
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: stocpro47 on August 07, 2013, 01:31:19 PM
thanks for advice             ive had that happen where a customer called from a paid service,only to also call me from a free advertiser,,,so its like a waste,,,i had the t shirts printed,,ill check into these collar shirts    but its still scary slow here in long island ny no matter what i do,im hoping sept will bring a change,,,long island ny has been in a slump for awhile now,,,,,,,when people talk about starting a biz or buying a house      you hear the phrase"anywhere but ny"     ive heard that now for 8 years,,,,,,,cost of living here is just outrageous !!
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: andersenappliance on August 07, 2013, 03:59:11 PM
I'm toughing it out too, in a new area.

If you have time, you should print out flyers and deliver them.

It might be scraping the bottom off the barrel - marketing wise, but it is effective.

I've been getting about 1-2% response rate.  Which if I recall, is average for any advertising.

It takes time, shoe leather, and a bit of ink from your printer, but every response helps build word of mouth.

Plus, just having the flyer on the door flushes out those who have been having a problem, but have not yet been motivated enough to call yet.

Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: stocpro47 on August 07, 2013, 06:36:11 PM
yes i was going to try flyers next,,,,,i have in the past for another business i had and they did work,but nothing amazing,,,,,,,,,,,,just so you know i just put up pro made bandit signs at all the most active intersections around here,about 35  on telephone poles,,,,,that was 3 weeks ago,i checked and 95% are still up but i didnt get 1 call!!!!!hundreds of people had to read it,,,makes no sense
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: andersenappliance on August 07, 2013, 07:10:27 PM
What do the signs look like?

The wording, graphics, fonts and everything must be tailored to the medium.

I've seen mobile guys like us and locksmiths waste money putting their address block on their vans.

I've seen too many yard sale signs that were so detailed you could not read them as you pass the corner.

For signs on posts, it should be just business name, service offered, and phone number.  No area code, or if there is doubt in you area, perhaps the first number of the area code.  That works a shorthand for the whole area code.

People who are driving by will still need to see the sign a few times before they get the number down.  Once or twice to see the service offered (and realize they need it) and once or twice to note the number.  Then again to get the number right.  That's why you need the business name.  They can get that right the first try and look it up elsewhere.

At any rate, you probably won't have a call from signs until the first week is out.
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: stocpro47 on August 08, 2013, 05:38:24 AM
well telephone signs i had made are to the point and not cluttered               when you you do the flyers,how many do you put out at 1 time.......500             1000?

i also put my cards out  at 2 chinese take outs,and 4 hardware stores
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: andersenappliance on August 08, 2013, 11:32:58 PM
I am putting my flyers out, door to door, in lower middle class neighborhoods - I think.  I am putting them out.  I have not done 1000, but I have done 100 in one day.  It took me about an hour to an hour an a half.

I print 25 pages of flyers, 4 flyers to a page, and cut 'em with a razor.  I'd say every time I go out, I get one call that gets me a small job, and one call that does not return anything (yet).

I'm still experimenting, but since I'm not working too hard, I have time for the flyers.

Have you looked into Craigslist?  You can run ads in both "household services" and "skilled trades" under services offered.  I run an ad on mondays, wednesdays and fridays.  You can renew the ads every 48 hours at one click.  So that is something I do over coffee.

I did it this morning, and got one call. 

She had me check her oven (dead - control NLA), her disposal (freed it up and hit reset, + showed her how to do it), installed a new thermostat for her furnace (and will come back the check actual furnace if needed) and replaced the thermocouple in her water heater.  She paid me cash.

Not bad for a click on craigslist.

Some of this stuff just takes discipline.  It might not help now, right away.  But every customer you take good care of will recommend you.  Pretty soon we'll all be like wedgeman.

Wedgemandersen Appliance:  It might sound clumsy, but I like the ka-ching in the background!

 :cheers:
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: stocpro47 on August 09, 2013, 06:33:33 AM
ive  had good luck with craigslist    so i do use it,,,,,,,i did finally get 1 job from the telephone pole signs........a lid switch on ge washer.............otherwise,very slow week,,,will try the flyers next,and pray sept brings a change in biz!  i also find that lower mid class areas are better for biz,,,,,mid class and upper class sucks,,,,,,,too many service contracts and newer appliances
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: jason1979g on August 21, 2013, 07:21:16 PM
how do you enter your own words and phases into adwords express?
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: andersenappliance on August 21, 2013, 09:14:56 PM
I haven't used adwords express, and I am not currently using adwords, but when I do go back to adwords, I will not use adwords express. 

You really need to do the real adwords, and the research that goes along with it.  Any "express" version cuts down your options while increasing your cost.  It does not matter if it is trains, buses, or Taco Bell.  Express is corporate speak for "give us your money, you lazy ignorant cash cow!"  (No offense).

On the other hand,  my flyers seem to be expanding exponentially.  I'm still getting 1-2 percent response from recent flyer distribution, but I'm still getting more calls from distributions from three weeks ago.

Hey,  whatever it takes.
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: theoldstoveguy on October 02, 2013, 07:33:59 PM
I have been using Adwords from Google for 2 weeks and so far 1 service call from them. Cost only $187.00+ so far. Many clicks ( and charges) and no calls. I will give it another 2 weeks and then see. Got 4 calls from YELP this week and cost $0.
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: jason1979g on October 02, 2013, 08:30:44 PM
I have been using Adwords from Google for 2 weeks and so far 1 service call from them. Cost only $187.00+ so far. Many clicks ( and charges) and no calls. I will give it another 2 weeks and then see. Got 4 calls from YELP this week and cost $0.

oldstove, i have had the same experance using adwords from google. spent $100.00 and only gotten one call. i have turned it off, not worth it IMHO.
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: schleven on October 02, 2013, 10:51:18 PM
Adwords works well for me. That said, i am adwords certified. In a previous job a company spent three months training me on it.  It is hard to get right.
The main thing to keep in mind is using the right keywords and the right options. Way too complicated to get into here.
I find that yelp works very well too.  You can also advertise cheaply on yelp.
Iusually get more bang for my buck with yelp, but adwords is more consistent.
If i am having a slow day, i turn on my adwords with the mobile version from my phone. If i spend 30 bucks or so, i almost always get 3 to 4 calls.
Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: andersenappliance on October 02, 2013, 11:09:05 PM
I think the difference is who else is advertising in your area/campaign.

I google basic keywords, and I get sears, mr. appliance, and one other small guy, depending upon where you put your search.

So my question is how much is sears and mr. appliance bidding for their position? 

I see sears and A&E around, but I expect, based upon my limited experience in this area, that they are warranty calls.

I had good success with adwords in my cleaning business, and it went well for awhile when I moved to hauling, then the bottom dropped out.  I always paid just about $100 per month, but suddenly the customers stopped calling, and the sales guys ramped up.

I suspect that I was getting screwed by google, not by a change in customer habits.  It might have been competitors.  You can play with that stuff if you know how, but the cleaning and appliance business is not populated by web wizards.

I'm keeping an eye on who is calling me and where they find me.  so far, it is limited from the internet, even though my site is up and indexed yext-like, plus up on yelp, google places, yp.com, manta, yada, yada (all free listings).  I'll probably start a generic blog that I can push 'content' through.  How a microwave works, how to use bleach, soap trivia, product reviews, etc.  I like this site, but I won't be providing in-depth appliance repair help on my own site, 'cause I like money.

(I like money too, we should hang out.)

Oh, and thanks to AJ for dumping the SEO spam guy.  That's nice ;)

Title: Re: APPLIANCE repair advertising,Yext sucks
Post by: applegate on October 18, 2013, 12:23:50 AM
www.localappliancerepairservices.com is pretty cheap if your town is still open there. I've picked up several jobs from it.